Post by Guppistan FM 22.2 on Feb 21, 2023 11:17:54 GMT
It's well known that KZP has been interested in building its own OTT service for a while (aka streaming service). They have also been up front from the start that this will be a paid service.
There's nothing wrong with that, and actually it would be a good addition to their TV channel.
The problem seems to be that KZP are prioritising this OTT service above everything else. And I don't think that's a good idea.
As discussed previously with other users, the fact that the majority of KZ's content is aimed at the 4-8 year old market and is free to watch on YouTube means they don't have many major series that will be exclusive to their app.
Who is going to pay every month to watch just one or two shows?
Furthermore, Kids in this age group do not have the ability to pay. KZ will be relying on young adults who want to watch anime. But again, many people in Pakistan do not have a lot of disposable income. Even if they could afford it, we go back to point 1: who will pay for just a couple of shows?
We all know KZP takes piracy seriously, however, if even Netflix shows are pirated, what makes them think that locking anime behind an OTT service will stop piracy for them?
In conclusion, this is a short sighted decision. KZP are neglecting their core audience - Pakistani children - to appeal to an older, Indian audience that can afford this.
What they don't realise is the Indian audience should be treated as a positive bonus, rather than the core focus. If they keep neglecting their TV channel to chase a very small number of people, it will end in failure.
There's nothing wrong with that, and actually it would be a good addition to their TV channel.
The problem seems to be that KZP are prioritising this OTT service above everything else. And I don't think that's a good idea.
As discussed previously with other users, the fact that the majority of KZ's content is aimed at the 4-8 year old market and is free to watch on YouTube means they don't have many major series that will be exclusive to their app.
Who is going to pay every month to watch just one or two shows?
Furthermore, Kids in this age group do not have the ability to pay. KZ will be relying on young adults who want to watch anime. But again, many people in Pakistan do not have a lot of disposable income. Even if they could afford it, we go back to point 1: who will pay for just a couple of shows?
We all know KZP takes piracy seriously, however, if even Netflix shows are pirated, what makes them think that locking anime behind an OTT service will stop piracy for them?
In conclusion, this is a short sighted decision. KZP are neglecting their core audience - Pakistani children - to appeal to an older, Indian audience that can afford this.
What they don't realise is the Indian audience should be treated as a positive bonus, rather than the core focus. If they keep neglecting their TV channel to chase a very small number of people, it will end in failure.
